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Beer wars see prices fall

 
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Black Beer
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Joined: 24 Jul 2005
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PostPosted: Tue Oct 18, 2005 10:31 am    Post subject: Beer wars see prices fall Reply with quote

SUPERMARKET beer wars have seen the price of lager drop to a ten-year low, according to new figures yesterday.

Discounting means that the price of lager is 6p a litre less than it was in 1995.

Forecasts by retail experts show that the average pence-per-litre price of standard lager in supermarkets is down from £1.24 to £1.18.

The price of premium lagers has dropped even further, with the cost per litre down 24p from £2.01 to £1.77.

Stuart MacFarlane, the head of take-home beer sales for brewing giant InBev, said: "If beer prices had risen in line with inflation over the past decade consumers would be expecting to pay around £2.19 a litre for premium lager."

http://news.scotsman.com/uk.cfm?id=2104002005
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